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Allan J. Kimmel

Allan J. Kimmel

Allan J. Kimmel is retired Professor of Marketing at ESCP Europe in Paris. ESCP Europe is a French "grande ecole" and one of the top-ranked business schools in Europe. Dr. Kimmel has filled visiting professor positions at Université Paris IX-Dauphine (Paris) and ESSEC Business School (Cergy-Pontoise, France), and has served as a visiting lecturer at TEC de Monterrey (Mexico), Universidad de San Andrés (Buenos Aires, Argentina), Turku School of Economics (Finland), the University of Vaasa (Finland), and Lehigh University (USA). He has research and writing interests in marketing and research ethics, deception, consumer behavior, rumor, marketing 2.0, connected marketing and word of mouth, and marketing communication, and has published extensively in these areas. His recent books include Psychological Foundations of Marketing: The Keys to Consumer Behavior, 2nd ed. (Routledge, 2018), People and Products: Consumer Behavior and Product Design (Routledge, 2015), and Connecting With Consumers: Marketing for New Marketplace Realities (Oxford University Press, 2010). Kimmel has edited special issues of the journals Psychology & Marketing and the Journal of Marketing Communication. He is an ad hoc reviewer for several research journals and currently serves on the editorial board of the Journal of Marketing Communications and the Open Ethics Journal.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Communication, Language
  • Ethics and Morality
  • Research Methods, Assessment

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Journal Articles:

  • Kimmel, A. J. (2004). Rumors and the financial marketplace. Journal of Behavioral Finance, 5, 232-239.
  • Kimmel, A. J. (2001). Ethical trends in marketing and psychological research. Ethics & Behavior, 11, 131-149.
  • Kimmel, A. J. (1998). In defense of deception. American Psychologist, 53, 803-805.
  • Kimmel, A. J., & Smith, N. C. (2001). Deception in marketing research: Ethical, methodological, and disciplinary implications. Psychology and Marketing, 18, 663-689.
  • Smith, N. C., Kimmel, A. J., & Klein, J. G. (2009). Social contract theory and the ethics of deception in consumer research. Journal of Consumer Psychology, 19, 486-496.

Other Publications:

  • Kimmel, A. J. (2016). The psychological basis of marketing. In M. J. Baker & M. Saren (Eds.), Marketing Theory (3rd ed., pp. 137-159). Thomson Learning.
  • Kimmel, A. J. (2005). From artifacts to ethics: The delicate balance between methodological and moral concerns in research. In D. Hantula (Ed.), Advances in Theory & Methodology in Social & Organizational Psychology. Mahwah, NJ: Lawrence Erlbaum Publishers.
  • Kimmel, A. J. (2003). Ethical issues in social psychology research. In C. Sansone, C. C. Morf, & A. T. Panter (Eds.), The Sage Handbook of Methods in Social Psychology (pp. 45-70). Thousand Oaks, CA: Sage.
  • Kimmel, A. J. (1999). Consumer behavior exercises that really work. Teaching of Psychology, 26, 203-206.
  • Rosnow, R. L., & Kimmel, A. J. (2000). Rumor. In A. E. Kazdin (Ed.), Encyclopedia of Psychology (Vol. 7, pp. 122-123). New York: Oxford University Press and American Psychological Association.

Courses Taught:

  • Consumer Behavior
  • Fundamentals of Marketing
  • Marketing Communication
  • Marketing Ethics
  • Marketing Research
  • Seminar in Attitudes and Attitude Measurement

Allan J. Kimmel
ESCP Europe
79, Avenue de la République
75543 Paris

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