Allan J. Kimmel is Professor of Marketing at ESCP Europe in Paris. ESCP Europe is a French "grande ecole" and one of the top-ranked business schools in Europe. He founded and directs the marketing major -- English track. Dr. Kimmel has filled visiting professor positions at Université Paris IX-Dauphine (Paris) and ESSEC Business School (Cergy-Pontoise, France), and has served as a visiting lecturer at TEC de Monterrey (Mexico), Universidad de San Andrés (Buenos Aires, Argentina), Turku School of Economics (Finland), and the University of Vaasa (Finland). He has research and writing interests in marketing and research ethics, deception, consumer behavior, rumor, marketing 2.0, connected marketing and word of mouth, and marketing communication, and has published extensively in these areas. His recent books include Connecting With Consumers: Marketing for New Marketplace Realities (Oxford University Press, 2010) and The Psychological Foundations of Marketing (Psychology Press/Taylor & Francis/Routledge, 2012). Kimmel has edited special issues of the journals Psychology & Marketing and the Journal of Marketing Communication. He is an ad hoc reviewer for several research journals and currently serves on the editorial board of the Journal of Marketing Communications and the Open Ethics Journal.